The Story of

Wellesley Spice

A Culinary Journey Since 1963

At Wellesley Spice our story is one of passion, heritage, and a commitment to bringing the rich flavors of Southeast Asia to every home. Since our establishment in 1963, we have evolved from a modest grocery shop into a renowned purveyor of fermented products that embody the cultural tapestry of Penang.

Our Journey Began

In the agricultural heartland of Penang – Province Wellesley, a vibrant food paradise that served as the backdrop for our humble beginnings. As a small grocery shop, we catered to the diverse needs of the community, offering everything from daily essentials to our own line of salted fish, fermented, and pickled vegetables. It was here that the foundations of Wellesley Spice were laid, and our dedication to quality and authenticity became evident.

Our Vision

To bring the taste of Southeast Asia to the world in a bottle, spicing up every home’s culinary experience.

Our Story

Business Started

Wellesley humbly starts it business during the fifties as a grocery shop. True to that period of time, Wellesley sold almost all daily product incl. fishes, poultry, meat, and all kind of vegetable but its specialty from the very beginning was it owns produce salted fish, fermented or pickled vegetables and chilies.

1950s

1969

Evolution and Growth

Over the years, our commitment to excellence led us to venture into the world of fermented products. The demand for our unique offerings encouraged us to establish Ghee Hin Chan in 1969, where our cherished Rabbit Brand was born. Through delicate production processes and a focus on quality, we became a trusted name in the culinary landscape.

Transformation

The continuous rise in demand for our signature Rabbit Chilli Sauce led to our transformation into a privately limited company in 1981, moving into an industrial setting to meet the growing needs of our customers.

1981

2000

Product Heritage

At the heart of our success is the unique smoky taste of our products, a result of the traditional fermentation process that takes up to 270 days – a testament to our commitment to delivering both tasteful and healthy condiments. The fusion of European and Southeast Asian techniques in our methods reflects the diverse cultural influences of Penang, making our sauces a true embodiment of the region’s culinary artistry.

Rebranding

The company engaged in product rebranding and diversification exercise and changed in its name to Chilly Rabbit Foods Industries Sdn Bhd.

2015

2022

Prepared for Oversea

In 2022 again, the company change its name to Wellesley Spice Company as it plans to expanded its market oversea.